The short version
Plenty of women want options that arent hormone therapy because of medical history, personal preference, or because they tried HRT and it wasnt right for them. Good non-hormonal options exist. So does a great deal of marketing built on very little.
This is an honest sort: what has reasonable evidence, what’s plausible but unproven, what doesnt hold up, and when hormone therapy is genuinely the better answer despite what you came here looking for.
Already know how long your transition will last? Or still looking for the right specialist to guide you?