MDVIP and similar concierge-MD practices dominate the executive-health space. The tier is built for MDs working within pharmaceutical thinking. There is no equivalent for DAOM clinicians. Building one changes the executive-health market.
A Tier That Does Not Currently Exist
No executive-health program offers acupuncture Chinese herbal medicine functional-medicine specialty panels and peptide-therapy coordination all under one roof. That gap is where a DAOM executive-health tier sits.
Who This Is For
CEOs founders and executives willing to pay premium fees for integrated functional medicine plus acupuncture plus executive-focused protocols. The profile cortisol dysregulation HPA-axis burnout cognitive decline insomnia and metabolic stagnation despite apparent health on surface metrics.
What the DAOM Executive Health Tier Includes
Baseline Assessment: Full DUTCH cortisol 4-point diurnal. Comprehensive metabolic panel advanced lipid panel hs-CRP ferritin homocysteine thyroid with antibodies. HRV baseline via wearable. Genetic testing MTHFR COMT if indicated.
90-Day Reset Protocol: Acupuncture 2x per week for executive-stress regulation. Pattern-matched Chinese herbal formula. Sleep optimization coaching. Resistance training programming. Cold and heat exposure introduction. Hypnotherapy for decision-making and stress.
Quarterly Comprehensive Reviews: Labs at 90 days. Full protocol reassessment. Peptide-therapy coordination if indicated with prescribing MD/NP partner. Continuous optimization.
Priority Access: Same-week appointments. Direct phone line to clinician. Email coordination for urgent questions.
How the Two Tiers Should Work Together
Executive Health Tier at premium price point $4800 to $7200 per year. Core DAOM membership $3600 per year. Executives graduate from Core to Executive when they want the full intensive layer. Core patients have upgrade path.
What the Math Looks Like For an Operator
10 executive-health clients at $6000 per year = $60k annual recurring. Core membership base of 50 at $3600 per year = $180k. Total recurring = $240k per year from 60 patients. Sustainable and scalable.
Conclusion
The executive-health tier for DAOM practices is an uncontested market. Build it and attract the demographic that values depth over commodity healthcare.
Work with Dr. Bright
Root-cause care combining Traditional Chinese Medicine pattern diagnosis with functional medicine testing — in person at the Tustin clinic or by virtual visit. Book a consultation.