MDVIP and similar concierge-MD practices dominate the executive-health space. The tier is built for MDs working within pharmaceutical thinking. There is no equivalent for DAOM clinicians. Building one changes the executive-health market.
A Tier That Does Not Currently Exist
No executive-health program offers acupuncture Chinese herbal medicine functional-medicine specialty panels and peptide-therapy coordination all under one roof. That gap is where a DAOM executive-health tier sits.
Who This Is For
CEOs founders and executives willing to pay premium fees for integrated functional medicine plus acupuncture plus executive-focused protocols. The profile cortisol dysregulation HPA-axis burnout cognitive decline insomnia and metabolic stagnation despite apparent health on surface metrics.
What the DAOM Executive Health Tier Includes
Baseline Assessment: Full DUTCH cortisol 4-point diurnal. Comprehensive metabolic panel advanced lipid panel hs-CRP ferritin homocysteine thyroid with antibodies. HRV baseline via wearable. Genetic testing MTHFR COMT if indicated.
90-Day Reset Protocol: Acupuncture 2x per week for executive-stress regulation. Pattern-matched Chinese herbal formula. Sleep optimization coaching. Resistance training programming. Cold and heat exposure introduction. Hypnotherapy for decision-making and stress.
Quarterly Comprehensive Reviews: Labs at 90 days. Full protocol reassessment. Peptide-therapy coordination if indicated with prescribing MD/NP partner. Continuous optimization.
Priority Access: Same-week appointments. Direct phone line to clinician. Email coordination for urgent questions.
How the Two Tiers Should Work Together
Executive Health Tier at premium price point $4800 to $7200 per year. Core DAOM membership $3600 per year. Executives graduate from Core to Executive when they want the full intensive layer. Core patients have upgrade path.
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What the Math Looks Like For an Operator
10 executive-health clients at $6000 per year = $60k annual recurring. Core membership base of 50 at $3600 per year = $180k. Total recurring = $240k per year from 60 patients. Sustainable and scalable.
Conclusion
The executive-health tier for DAOM practices is an uncontested market. Build it and attract the demographic that values depth over commodity healthcare.
Work with Dr. Bright
Root-cause care combining Traditional Chinese Medicine pattern diagnosis with functional medicine testing — in person at the Tustin clinic or by virtual visit. Book a consultation.