Monarch Plus launched at $299 per year as the consumer wealth app for mid-market investors. Wealth OS is launching at $349-399 per year as the next tier. It builds directly on what Monarch started and adds the layer most investors actually want.
What Monarch Plus Just Did
Monarch Plus closed a $10 million Series A and launched consumer portfolio tracking networth dashboard multi-account aggregation and basic goal planning at $299 per year. Clean app. Reasonable price. Solid product-market fit signal.
Whats Above $299 Per Year
Wealth management coordination. Trading insight beyond just aggregation. Behavioral coaching for decision-making. Tax optimization guidance. Concierge routing to actual advisors when needed. Wealth OS targets exactly that gap.
Wealth OS What It Adds Above Monarch Plus
Real-time portfolio stress testing under different market regimes. Macroeconomic regime detection showing what your portfolio does in inflation rate-hike or recession scenarios. Trading-decision logging and behavioral analysis. Tax-loss-harvesting coordination with your actual tax preparer. Advisor-matching if you want human coordination. Scenario planning 10-year forward looking.
Pricing Why $349-399 Per Year
Monarch Plus owns the $0-300 tier with strong product. $350-400 is the natural next tier. Above that you are in traditional wealth-management pricing. Wealth OS captures the investor who outgrows consumer-app simplicity but is not yet paying $5000-10000 per year for a human advisor.
Who Wealth OS Is Built For
Investor with $250k to $2M in investable assets. Wants more than basic aggregation. Wants data and insights not commodity advice. Willing to pay $350-400 per year for the tier above Monarch Plus. Not ready for human advisor fees yet.
How Wealth OS Pairs With Concierge Wealth Management
Wealth OS as the app layer. Concierge wealth manager as the human layer. Patient uploads portfolio to app. App surfaces the insights. Manager reviews and coordinates. This is the model that works.
Pre-Launch Status
Wealth OS launches late May to early June 2026. Currently in development. Waitlist active at the website.
Conclusion
Wealth OS is the natural evolution of the consumer-wealth category. Monarch Plus proved the market. Wealth OS owns the next tier up.
Dr. Brandon Bright, DAOM, LAc
Holistic and integrative medicine practitioner serving Tustin and patients nationwide.